Thursday, August 6, 2015

Don't Over-Price Your Book

Number 2 of 5 Rarely Discussed Self-Publishing Mistakes: What NOT To Do

It's surprising that more authors aren't discussing this. Multitudes of authors trying to sell their books at exorbitant prices are in for an eye-opening experience. Why would a customer pay $30 for your paperback book instead of $12.99 for a NY Times best-seller? Or $9.99 for your ebook instead of $6.99 for Stephen King? They probably won't! Try enticing the customer with a competitive (or discounted) price and watch what happens.

The above statement rings true. My first book The Sandman was priced $26 for hard cover and $19 for soft cover. I had no control over this with my publisher. I sold copies, of course, but not as many as I could have if the price was much lower. The truth is there are so many books out there at affordable prices that in order to sell your book one needs to be price-competitive.

For my second book Who's Minding the Store? I had it priced at $15.99. I wanted it to be $14.99, but the weight of the book made a difference. I advise you to be sure the price you want your book available for sale is clearly reached and understood BEFORE you sign on with a publisher. After all, what's the point in getting published if your book is priced too high for anyone to afford? That said, keep in mind the number of pages and weight of the book will have an impact on setting the price. Try keeping your book around 300 pages and you should be able to reach your competitive pricing.

My next book, Big Jim, has a target release date of November 2015. Looking forward to have this available for readers. Next month will be Number 3 of the 5 Rarely Discussed Self-Publishing Mistakes: What NOT To Do.

Keep on reading!


Saturday, February 16, 2013

Available On Kindle, Who's Minding the Store?

One manager. One store. A staff of back-stabbing assistants and employees who don't arrive for work on time. And over-demanding, and often wacky, customers who want the best products at the lowest price. Follow newly-promoted store manager, Derrick Payton, as he struggles to improve store sales in order to keep the company from closing their doors.

When Derrick gets transferred to The Design, Your Choice for Home Improvement's store in Encinitas, CA., he gets the shock of his life. His district manager tells him she has fired the previous store manager and is now giving him the job. The catch is he has one week to demonstrate strong sales or the company will shut the store and let everyone go     permanent!

Derrick must accomplish this impossible task with a pair of back-stabbing assistant managers who want his job, unaware of what's at stake. Upon arrival his first day he is met with employees who show no interest in answering phones, helping customers, and coming for work on time. And the clientele at this high-end retail business make his job tough, always asking for discounts, getting them, and still wanting more.

With his wife pushing him for a raise he knows he won't get, him trying to come up with ways to motivate employees who clearly do not want to work, and customers asking to speak with the manager every minute of the day, Derrick can't help but to wonder....Who says the customer is always right?

WHO'S MINDING THE STORE? is now available on Kindle.

Saturday, December 8, 2012

Who's Minding the Store? in Paperback

Wholesale chaos in the world of Retail...
Derrick Payton, assistant manager of a high-end home improvement store, has been waiting nine years for a promotion to full store manager.  Now, the job has fallen into his lap.  Unfortunately, the store he’s been handed is on a downhill skid, and he only has a week to turn it around.
Now he has to battle crazy customers, employees who think the time clock is optional, and the dreaded Wicked Witches of the West—a pair of back-stabbing female associates who are determined to see him go down in flames.
His wife is pushing him to ask for a raise; his staff is trying to push him out the door; and his customers are about to push him over the edge.  Caught in the middle, Derrick can’t help but wonder...
Who says the customer is always right?

Friday, December 7, 2012

The Sandman

Code Name: SANDMAN
The CIA's top saboteur infiltrates the Bushehr Nuclear Research Facility in Iran, and starts a fire that threatens a core meltdown.  To bring the reactor under control, the Iranian technicians must restore coolant flow immediately, but the Sandman has barricaded himself inside the secondary control room, cutting off access to the necessary controls.
With time running out, a brilliant Iranian military officer takes charge of the battle against the deadly intruder.  The two men match wits as each tries to outmaneuver the other in the dark corridors of the underground complex.  With each passing second, the temperature in the reactor core climbs higher. 
The Sandman’s deadly strike comes as a shock to many of the people in positions of power.  Is he operating under orders, or has he gone rogue?  And what will happen if he manages to trigger a Chernobyl-scale nuclear catastrophe on Iranian soil?
The countdown is on...